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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. Pokémon's creators alongside London's Natural History Museum will launch a pop-up shop stocked with exclusive items. Enthusiasts can look forward to offerings including stationery, plushes, and artwork that are drawing from the institution's theme. For collectors, however, is a specially made Pikachu card, offered as a gift with purchase at the pop-up. This shop is scheduled from the physical location to its web counterpart between late January and mid-April.

The Book That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome packed with stunning illustrations that show Pokémon in their natural habitats. The concept is what a Pokémon Professor might publish once adventurers submit their data, alternatively a naturalist's journal might have created had the Galapagos were populated by Pidgeys rather than birds. Part of the charm lies in the book's serious approach, presenting Pokémon as a legitimate subject for study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

What Makes This Special Card Stand Out

The company regularly for The Pokémon Company special edition cards for major tournaments or crossover partnerships. A lot of these collector items typically highlight the famous mouse Pokémon that acts as the series face. What distinguishes this latest museum card is its distinctly bigger size. While exact measurements have not been immediately shared, its distribution will certainly be highly restricted, and customers able to get only a single card with each transaction.

Curbing Reseller Activity

Per a company announcement, some of the merchandise will also be sold beyond the institution itself. However, a wider release is slated for specific stores in the United Kingdom. Importantly, fans cannot acquire the card through the online Pokémon Center. Although reseller interest is inevitable, it appears they're going to have trouble hoarding mass quantities this time around. If you're unable to attend, consider the upcoming fossil-themed display headed to Chicago later this year.

"Every penny of sales from the museum store and from its web shop, including these items, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists who are scientific inquiry and finding solutions to the planetary emergency," it notes.